The previous 5 years were all about revolutionizing the way marketers interact with the customers. In the present era, online businesses have access to consumer data and advanced software for getting hands-on targeted marketing. There is no doubt about the fact that more than 70% of executives anticipate investing more in marketing technology this year. But right now we are just at the tip of the iceberg. The upcoming 5 years will witness a major transformation in the realm of marketing.
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A business website along with custom WordPress development services is the requisite today but the future will be different. For instance, in the coming years, businesses won’t conduct search engine optimization but craft exotic and striking virtual experiences for the customers. Instead of creating content, businesses will be functioning on high-level tasks. What makes Virtual Assistant a real need for today’s online business is what we will learn here.
How virtual assistants are supporting the customer experience?
The centerpiece for exploring content has been done through search engines for a long time period. But consumer habits soon underwent a transformation with the emergence of social media platforms and Smartphones. It is true that search engines are still a major space for exploring content where Google alone manages more than 2 trillion searches per year. But now when you start an online business, you will automatically seek solutions that present you with even better relevant results. It must be in real-time as well.
Due to these facts, the world is anticipating the taking over of chatbots in consumer’s lives.
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For instance, in case you want to try out the best Pizza while traveling to Las Vegas. Either you will look for suggestions on social media or ring a friend who can carry such information. True motivation can lead you to search in Google-like ‘most popular pizza in Las Vegas’ where you will receive results like:
But when you are hungry, you won’t really go looking for each of the results. If you do that, all that you will experience is overwhelmed with which you will end up making wrong decisions.
This is the era of virtual assistant duties which can help businesses in innumerable ways. A virtual assistant that is text-based can conduct the task as mentioned-above very easily. When a chatbot engages in a real-time conversation with you, it will be quick and hassle-free. Also, the bots can also make restaurant reservations just for you.
Marketers who are forward-thinking are now widely realizing the benefits of outsourcing to a virtual assistant in the future. This will also call for your marketing campaigns to satiate the customers in real-time. Any ecommerce business can then have direct access to the customers’ pocket.
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Ways virtual assistants can reward a business
Non-core tasks outsourcing enhances efficiency
The future will witness the development of uncountable virtual assistant websites. This is because the technology of virtual assistants will permit businesses to emphasize on the core competencies.
All businesses and organizations need to deal with several non-core tasks such as:
- Internet research
- Sending newsletters and emails
- Scheduling meetings
- Managing customer queries
- Data entry
It is true that these are important tasks but these really do not require in-house teams for core completion. This can take away a lot of time as well. But slowly the world is advancing towards a time where a business online can employ a virtual assistant. The bot must carry the correct skillset. Hence, businesses can invest their resources and time into the tasks that truly need attention by the in-house team.
Time-saving for strategic thinking
As a business lets a virtual assistant manage its ecommerce store; it can more rapidly grow the store. Then employees will not need to allot time to day to day activities. This will also enable the business to think strategically and from a long-standing perspective. The business can set goals that will help in guiding the company for enduring success and improved performance.
Reduced costs
Eradicating overhead costs to a large extent is possible with the implementation of a virtual assistant. It can help a business save money in the following ways:
Lowering operating costs – Virtual assistants carry the potential of substituting full-time employees for small jobs. A full-time worker will always demand remuneration phone tasks or an hourly basis. But for a VA service, you only need to pay for the particular service you are opting for. As virtual assistants’ nature is remote working, businesses can also but overhead costs. This includes laptop or internet connection expenses.
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Conclusion
Now that we know about the importance and benefits of virtual assistant duties, we can understand how businesses can transform. A virtual assistant can streamline all the work activities for a business and in no time. Starting from handling the social media channels to managing the phone calls, this technology can do wonders. VA can free up the time for employees to just emphasize the core activities.
Each virtual assistant service will carry its own skillset that will make it a pro in its segment. This means that a business doesn’t need to constantly supervise a virtual assistant. For each one involved in an organization, it will be a win-win situation. If you are also actively seeking for upgrading your website or business, our ecommerce development services are readily available. Connect with us today.